Just briefly...

"When I look at digital, the dark side of it for me is the physicality that's being presented alongside the Internet. I think about that movie The Matrix, and about these bodies that are human batteries that support computers. I met this guy who was creating software where you could watch Mad Men and you could chat with your friend while you're watching it, and things would pop up, and facts would pop up, and I said, 'You're a human battery. Turn the fucking thing off! You're not allowed to watch the show anymore. You're missing the idea of sitting in a dark place and having an experience. Are you just like sitting with your phone and you're kissing your girlfriend and saying, "I'm kissing my girlfriend! This is so great, we're having sex!'" EXPERIENCE THINGS!"
— Matthew Weiner, creator of Mad Men, at the New Yorker Festival (via Jezebel)

That is all.

*emphasis mine